The name ASICS is an abbreviation and derives from the Latin phrase Anima Sana In Corpore Sano (A healthy mind in a healthy body). True to our founding philosophy, every innovation, concept and idea of ASICS aims to create the best product for the customer. Our claim is to be the best brand for sports enthusiasts. In order to achieve this, we commit ourselves to developing the best products and strive to build on our technological advances and to continue to learn from the body and its requirements for sports equipment.
We strive to bring body and soul into harmony.