We stand for contemporary, modern fashion. High qualities and fits that feel really good. Fashion for life instead of living for fashion!
We know that you have more important things to do than looking for the latest fashion trend. That time for family and friends is much more important than a high-fashion outfit and that you don't need super skinny jeans that you can't ride a bike in. Because even if you love fashion, your life doesn't revolve around it. And that's a good thing!
We stand for the fact that looking good and doing good can go hand in hand. For quality, substance and sustainability. For family, friendship and being there for each other. We care for each other and take responsibility. We show this in our products and in our daily approach with our suppliers and you, our customers. No ChiChi, no circus, but really good fashion - Looks that tell your story.
s.Oliver BLACK LABEL
We all know them - the moments in life or even professions where a chic, elegant outfit is required. Even more important that you can simply feel comfortable next to being chic and stay true to yourself. That's what we offer you. Our premium collections support you in the small and big moments without pushing themselves into the foreground. Because you play the leading role in your life! For every occasion, we stand for qualities that make you feel good and products with a lot of attention to detail – high-quality, but not priceless. Our heart beats for reliable fits and modern styles that spread lightness and optimism. Supporting you to be your true self and not feel dressed up at important family events or in everyday work life.